We believe that childhood is a story, not a set of instructions. But when you walk into a standard clothing store, the instructions are loud and clear: Girls wear pink princesses. Boys wear aggressive trucks. Everyone fits into a box.

At Chaparral Threads, we decided to unravel those boxes.

We wanted to create a space where "practical fun" meets "poetic design." Where a shirt isn’t just something you wear, it’s a conversation starter, a canvas for imagination, and a soft place to land in a noisy world.

The Fabric of Connection

We know that the clothes you choose for your family are about more than just covering bodies. They are about how you present your "team" to the world, and how you cuddle up on the couch when the world drifts away.

That is why we create narrative daywear.

Art by Women, For Everyone

You won't find stock art here. Every bold, graphic print is a piece of narrative art, commissioned from independent women designers or hand-drawn by us.

We trade the "sad beige" and the "rigid blue" for whimsy and wonder. We believe in colors that pop and stories that stick. Whether it’s a matching set for the whole family or a single shirt that becomes your child's absolute favorite, our designs are meant to make you feel included, not categorized.

Our Promise

To the parents: We promise clothes that wash well, fit right, and let you match your mini-me without feeling "cheesy." 

To the kids: We promise clothes that feel like a hug and look like an adventure.

Welcome to Chaparral Threads. Let’s weave a new story together.